The Fit does not compete with full-size blenders, and it should not. It competes with the other personal blenders at its price. The ones that matter are the NutriBullet Pro 900, the Magic Bullet, and Ninja's cordless Blast.
Comparison Table
Street prices move week to week, so treat the price column as a typical band.
When to Choose Each
Choose the Ninja Fit when you want the best blend quality at the lowest price in this group. It is the loudest of the four. It also handles ice, cleans up fastest, and costs far less than a full-size machine.
Choose the NutriBullet Pro 900 when 16 ounces is not enough. Its 900-watt motor spun a frozen mango and banana smoothie lump-free in 38 seconds. The 32-ounce colossus cup plus two 24-ounce cups makes it the only machine here that blends for two. The trade-offs are the price, about $77 to $100, and a durability record that gives us pause. Breakdowns around three to four months are not unusual, gaskets pop off the blade base, and flip-lid clip tabs snap in casual washing. Leafy greens are its weak spot, slow to grab in the big cup and leaving pulp behind.
Choose the Magic Bullet when $32 to $40 is the whole budget. It blends soft fruit fine. Its 250-watt motor struggles with whole ice cubes and heavy loads. Push it, and you get grinding noise and thermal-fuse shutoffs mid-blend. Consistency is the other catch. Some current units have disappointed, with burning smells, screaming under load, and twist-lock failures after about seven months. The motor and blades are the lasting parts; the leaking lid seal is the first real wear. Cup sizes vary across set vintages, so read the listing before you order.
Choose the Ninja Blast when the blender needs to travel. It is cordless and runs about $50 to $70. It is noticeably quieter than a corded countertop blender. A 6:45 a.m. smoothie does not wake the household. Its 30-second soapy-water self-clean works. The price of portability is the battery. Runtime varies widely with use, some units need charging after nearly every use, and it cannot blend while charging. The vessel stays attached to the base, so you drink from the whole unit. For the truly portable alternative, our Ninja Blast vs Ninja Blast Max: which portable blender wins comparison goes deeper.